Stories without Borders
A studio for what comes next.
Cinema, brands, gaming and AI.
In Sanskrit, Atyaantike means never-ending. It is a promise we make to every story we touch.
Our name honours a woman from a village in Rajasthan, a midwife whose hands brought new life into the world.
We carry her instinct forward: to bring new worlds into being, and to build stories that outlive the moment they were made for.
The red dot in our logo is a still point in an ever-turning world.
IP Development Slate
In the 1970s, as disco swept America, Bollywood made it its own. This is the story of Desi Disco: the music, the movement and the "Jimmy" who outshone the disco kings and queens of Africa and Paris, and changed India's sound forever.
The Ringmaster
The scandalous story of Pamela Bordes, Miss India 1982 from once being the glamorous beauty queen to become the high profile call girl, a Libyan spy and somebody who could have brought the British government down
Meet the Team
Safura Ubaid
As the visionary force behind Atyaantike, Safura is shaping a new paradigm in global content creation. A director, brand builder and marketer, she has spent more than 15 years crafting premium narratives that transcend borders and turning stories into scalable brands for global markets. She has built and scaled charters across media, entertainment, gaming and IP. She is Minha's proud mom.
Anish Somani
An engineer turned storyteller, Anish brings more than 13 years of leadership in AI governance, digital policy and innovation with the Government of India. He led India's flagship AI Impact Summit 2026, helped shape national AI adoption frameworks under the IndiaAI Mission, and represented India's digital policy positions to G20 nations. He believes in not only embracing change, but anticipating it and shaping the future of content creation. With a goal of bringing everybody's stories to life, he is helping chart a promising path forward.
